Over the years, Google has made the necessary changes in its algorithm in order to improve the overall consumer experience that it provides to its users. While this is a fact that seemingly benefits the layman who uses Google, the changes in this search engine’s algorithm has cause numerous headaches to website content managers, most specifically to those who use SEO for online marketing. There has been leaps in the way that the search engine look for website content, and online advertisers have nothing else to do but keep up.

Recently, Google released another monumental update: the Google Hummingbird? What is Google Hummingbird and how will it benefit your content? Read on and find out.

The Hummingbird Soars

Google Hummingbird is the first major set of changes that were implemented to Google’s search algorithm function. This update is focused on improving the way that the search engine processes search terms and identify websites that have quality content. Believe it or not, the Hummingbird has been active for quite some time now – even before Google officially released its launch. If your website ranking and rating has plummeted some time in the past, then it may be due to inadequate content that this update does not consider to be useful for consumers who do their online searches.

The main change that comes with Google Hummingbird is the search engine’s new ability to recognize semantic searches better. This means that Google is supposed to now have the capacity to “understand” the meaning behind a search query. Supposedly, the search engine can now decipher a question typed into the search box and help the user find the answer that he needs. Instead of typing disjointed and jumbled search words, Google can now list and rank websites depending on how their content answers a question that is input in the search engine.

Hummingbird Vs Panda

If your website was able to avoid the ranking failure that most sites experienced after the Google Panda update, then you are a step nearer towards improving your website to survive the Google Hummingbird.

Is Hummingbird different from Panda? Well, the Google Hummingbird and the Google Panda places importance on the same thing: good and useful website content. As long as you have original and high-quality content on your website, you should be able to go on just fine. The Google Hummingbird update will have a slight effect on the keywords that you should target though. Do not worry for all that you have to do is to make sure that the content that you host are all focused on answering whatever questions your potential consumers may have.

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